A studio can own a title while a portal owns the advertising around it. MonetizeDesk establishes that boundary before proposing a serving route or revenue improvement. The work follows your distribution arrangements and the placements your business controls or is authorized to sell.
Separate the host page from the game canvas
A portal may control leaderboard or sidebar display, in-content placements or a suitable web transition outside the canvas. The game owner may control an eligible rewarded benefit or in-game sign, subject to integration and the distribution agreement.
The portal-versus-canvas example illustrates the distinction. A surrounding website placement and a game-controlled event need their own seller, delivery and reporting records. Browser games played on a phone remain distinct from native Mobile Games.
Short sessions make timing consequential. An interruption before the first round can reduce starts; an optional benefit after failure can support another attempt. The pilot measures that trade-off rather than assuming every play should trigger an ad.
Choose the first opportunity or the existing gap
Starting monetization: a portal can test a measured page placement while preserving the route into play. A studio can test a controlled in-game moment where a compatible integration and commercial route exist. Ownership and authorization determine which opportunity belongs in the plan.
Already distributed and earning: review results separately by host, title, device and placement. A missing mobile ad call, unsupported embed, duplicate event or income allocation that differs from the dashboard needs a specific correction. A distribution footprint does not automatically give the studio control over every host's ads.
Reconcile play, delivery and income
We map game starts, eligible page and game opportunities, requests, actual shows and reported receipts by destination. Embed and frame restrictions, blockers, viewport size, slow loading and inconsistent reports can explain missing delivery or misleading totals.
Start rate, completion, replay and page performance are reviewed alongside net income. The agreement establishes how delivery and remittances are attributed. Portal page events and canvas events remain separate when they have different sellers or allocation rules.
What your team receives
Your team receives a destination and placement-owner map, a reporting baseline and a ranked launch or correction. The proposed pilot identifies one title and a limited set of authorized destinations, serving tasks, event definitions, reporting responsibilities and safeguards for starting and returning to play.
The result shows which opportunities ran, their net contribution and the effect on the player journey. We explain reporting differences and recommend keeping, revising, expanding or stopping the change. Existing host arrangements and productive placements remain part of the comparison.
Start Programmatic Monetization explains first-launch work. Studio-only, portal-only and joint engagements require their own agreed scope. Existing deals, partner remittances and any performance-linked revenue pool are defined before work begins.
Bring the distribution context
Share the titles, owned portal or website, distribution destinations, controlled placements, current monetization agreements and reporting issue through Monetize With Us. Detailed statements and technical access follow an agreed process.