See how a placement appears in your media and what needs to happen for that ad to become measurable revenue.
Compare page, feed, launch and between-task placements. The useful opportunity depends on the interface you control and the experience people came for.
A labeled display ad sits between sections of a page, alongside the material the visitor came to read or use.
Article, community and utility websites with space for a placement that preserves reading and task flow. Reserve the space so loading an ad does not move the page around.
Actual renders, measurable viewability, page speed, layout stability and net revenue by page template.
A display ad appears near the top of a page or in a desktop side column. Its position alone does not establish that someone saw it.
Websites and owner-controlled browser-game portals. Check the responsive layout: a side rail may disappear on a phone, and a top unit may load after the visitor passes it.
Visible exposure, fill, creative fit, page quality and who owns the portal placement.
A sponsored image, headline or card follows the layout of a feed while remaining clearly identified as advertising.
Owned feeds on websites, mobile apps and desktop apps. The creative should fit the feed without hiding its paid status or interrupting discovery.
Correct rendering, disclosure, engagement quality, frequency, user experience and net yield.
An ad stays at the bottom or side of the viewport while the visitor scrolls. It must leave content and essential controls usable.
Longer website sessions with enough screen space and an appropriate dismiss or interaction pattern. Test the unit on real mobile layouts and compare it with ordinary display.
Visible exposure, collisions, frequency, complaints and incremental net revenue, without repeatedly counting one persistent display.
A full-page ad appears at a natural transition, with a clear route to the next page or game.
Eligible multi-step websites and browser-game portals. Use an existing break in the journey rather than creating an interruption just to show an ad.
Eligible transitions, successful renders, frequency, exits, continuation and net revenue.
A video ad plays in its own page or feed unit, outside a video programme player. Playback and sound should be clear to the reader.
Websites and owned app feeds with a suitable slot. An ad before an editorial video is in-stream; a standalone ad within an article is outstream.
Exposure, starts, sound state, meaningful completion, page disruption and net yield.
A visitor chooses to watch an ad in exchange for a stated website or browser-game benefit. The offer is clear before they decide.
Owned websites and H5 games with a real value exchange, supported delivery and a suitable buying route. A full-screen ad without that choice and benefit is not rewarded access.
Offers, opt-ins, eligible completions, reward grants, return use and net revenue.
A compact banner uses part of an app screen; a labeled native card fits an app feed. The two serve different screen designs.
Mobile apps with a stable task or discovery view and enough space to keep navigation usable. Mobile games also need a separate review of gameplay and player economics.
Actual shows, device fit, interactions, session depth, retention and net yield.
An ad appears when an app launches or returns to the foreground, before the visitor reaches an eligible home experience.
Mobile apps with a supported launch or return flow. Plan preload, timeouts and fallback so a failed ad does not leave the user waiting. This differs from an ad between completed tasks.
Eligible opens, preload success, show rate, launch delay, quick exits, return use and net revenue.
A full-screen ad appears after a task finishes and before the next begins, with a clear return path.
Mobile apps and supported, app-controlled desktop software flows. Keep it out of payments, urgent actions and unfinished work.
Natural transitions, loading time, shows, closes, task continuation, retention and net yield.
A labeled panel appears inside desktop software. A supported optional video may instead unlock a clearly stated benefit.
Desktop apps whose owner controls the placement and can preserve the user’s work. A hidden panel or minimized window does not establish visible exposure; this is separate from browser or operating-system inventory.
Active window and panel state, rendering, software performance, reward grants where relevant, user feedback and net income.
A format describes the placement the audience experiences. Geographic selection, insertion and receiver replacement describe how a creative is chosen and delivered. Availability depends on the placement owner and supported systems.
Supported digital requests can use permitted market signals to select creative for the same web, game, video or audio placement. DOOH uses a screen’s fixed location and schedule. A common broadcast feed carries a shared ad; separate regional feeds or supported replacement need a different path.
A compatible IP player or stream inserts selected creative at an eligible VOD, CTV, FAST or live break. Client-side and server-side paths need break signals, decision time, device support, fallback and playback evidence. In-stream spots, pods and live breaks describe the visible formats.
A supported stream or podcast fills an eligible audio slot as listening content is delivered. Cueing, hosting and usable request signals determine the route. A download does not prove a complete listen. Compare streamed audio, podcast slots and the separate shared playout of a broadcast radio spot.
Everyone receiving the same linear or satellite feed sees its transmitted spot. Separate regional feeds can differ. Supported DTH receiver replacement substitutes an ad at a designated break for an eligible household, while other receivers use the common feed or defined fallback. IP insertion is a separate delivery path.
Programme + Ad A
One transmitted feed carries the same spot. A separately produced regional feed is another feed.
Explore the linear feed spotCommon feed · Ad A
An eligible operator-controlled break can be replaced on a supported receiver; the common feed remains the fallback.
Explore DTH replacementIP stream + break cue
A supported player or stream selects creative for the session. This is a different delivery path from a satellite receiver.
Explore dynamic video insertion