A strong price on delivered ads is only part of a mobile game's economics. MonetizeDesk works with producers, game designers, engineering and revenue teams to assess existing placements and mediation, then test a focused change using suitable advertising infrastructure.
Define the player's choice
Opt-in rewarded video offers a stated benefit, such as an extra chance or a capped resource, with a clear option to decline. Rewarded interstitial follows a different initiation, notice and skip path that must be reviewed for the selected implementation.
A standard inter-level placement uses a suitable round break; playable creative may fit where supported. Intrinsic in-game signs need a compatible scene and exposure measurement. These formats are different choices, rather than a checklist for every title.
Short rounds, deeper progression systems and competitive play create different constraints. The reward should respect the game's economy and fairness. Where permitted signals support geographic ad selection, the eligible placement can use market-appropriate creative; buying demand and outcomes still need assessment by market.
Starting ads or improving an earning game?
Before the first ad, choose one meaningful player exchange or natural break. Define the reward, request and show timing, decline path, failure behavior and events to measure. Compare the limited release with an appropriate baseline for player experience and revenue.
When ads already run, find where loaded ads fail to show, rewards fail to arrive or configuration limits useful demand. Review frequency alongside retention and purchases. A callback fix, timing change or mediation adjustment can be more useful than another interruption.
Existing productive providers remain in the comparison. Your studio approves changes to the economy and the live release.
Follow the ad through to the next session
For rewards, we trace the offer, player choice, request, available creative, show, completion and grant. A completed ad with no promised reward is a player-trust problem that needs resolution before expansion.
The review considers show rate, loading time, reward fulfilment, frequency and net ad income per active player alongside return use and purchases. Platform, app version, placement, market and cohort help explain differences where data is available. A short-term income increase needs interpretation if player value or purchase contribution falls.
What your team receives
Your team receives a placement and event map, a delivery and economy baseline, and a prioritized correction or launch plan. The pilot defines the affected players or build, responsible owners, fallback, test window and progression or retention safeguards.
The result explains what appeared, which rewards were fulfilled and what changed in net income and player behavior. We document comparison limits and recommend keeping, adjusting, expanding or stopping the change. The review also identifies which findings can be tested across other titles.
Improve Existing Ad Revenue describes work on an established setup. Integration, diagnostic and recurring operations have separate agreed scopes, reporting responsibilities and commercial terms.
Describe the game and the issue
Share the genre, release status, broad active-player scale, main markets, current placements and mediation, ad and purchase mix and the issue through Monetize With Us. Detailed reports or account access follow the agreed review process.