A website, game, video player, radio stream and physical screen can all carry advertising, but they do not create the same ad opportunity. The right format depends on the experience your audience came for, who controls the placement and how a delivered ad is measured.
Websites and apps
Websites can use in-content display, native, video and other suitable placements while protecting reading, page speed and trust. Mobile apps have launch, feed and between-task moments. Desktop apps need a visible placement that belongs to the software and does not interrupt the work. Explore Web & Apps.
Games
A mobile game may offer a voluntary reward, while an H5 game can have separate advertising in the surrounding portal and game canvas. PC and console games may support carefully integrated in-world placements when technically and commercially feasible. Advertising is measured alongside retention and player value. Explore Games.
TV, video and streaming
Online video, VOD, CTV apps, FAST channels and live streams differ in the way ad breaks are owned and delivered. Broadcast networks, satellite channels, DTH operators and smart TV platforms also control different inventory. Sports broadcasts and YouTube channels need their own operating approach. Explore TV, Video & Streaming.
Audio and radio
A broadcast radio spot is scheduled and aired by a station. Streaming audio can insert an ad into an eligible listening session. A podcast can sell positions in episodes distributed across listening apps. The proof of delivery changes with each. Explore Audio & Radio.
Digital screens and DOOH
Billboards, venue and retail networks and stadium screens offer different locations, schedules and audience contexts. Selling the opportunity requires eligible screen time, creative rules and evidence of playback. Explore Digital Screens & DOOH.
Already advertising? We can examine which eligible opportunities become paid, delivered ads and where revenue may be lost. New to advertising? We can identify a first placement and a controlled test. Compare the four services or tell us about your media.