MonetizeDesk works with video and television owners introducing advertising or improving an existing operation. We start with the business you run, the placements you control and the decision your team needs to make. Existing productive partners and sales arrangements remain part of the baseline.
Find your operating model
Owned viewing destinations: Online Video Platforms control a player or watch experience. VOD & AVOD describes an on-demand catalogue and its advertising model. CTV Apps provide a viewing destination on connected televisions. These can belong to one business while describing the same viewing opportunity from different angles.
Scheduled channels and real-time programmes: FAST Channels run free, ad-supported scheduled feeds with destination-specific advertising allocations. Live Streaming follows event timing. Broadcast & Linear TV and Satellite TV Channels require their own spot, feed and playout review. Sports Broadcast Monetization adds production-specific opportunities.
Distribution and television interfaces: DTH Platforms and Smart TV & OEM Inventory concern operator- or device-controlled surfaces. An app publisher's playback placement and a television platform's home screen have different owners.
YouTube channels: YouTube Channels are assessed within the platform's own monetization system. Channel-side analysis and operations are separate from connecting external advertising demand to an owned player.
Map the opportunity before choosing the technology
For each destination, establish who can sell the placement, who selects the ad, how it reaches the viewer and how delivery and income are reported. A network may distribute related programmes through several feeds and apps, with a different commercial allocation on each.
Introducing advertising: choose one controlled destination and a suitable viewing moment, verify the delivery and buying route, and agree a limited launch with playback safeguards and a fallback.
Already earning: compare eligible opportunities with decisions, actual playback or aired spots and income retained by the owner. Missing cues, unfilled pod time, device failures and reporting discrepancies need different corrections. The review prioritizes the gap with a clear cause and a testable result.
Match the format to the viewing experience
Player positions, ad pods and live breaks follow content and timing. Pause placements and discovery tiles require control of the relevant interface. In-scene virtual advertising can be assessed for suitable sports, film or series content through a separate authorized production, transaction and verification workflow.
Common-feed spots, supported receiver replacement and YouTube-native ads illustrate different delivery and ownership paths. Ad Formats helps identify the placement; eligibility and economics are established for your operation.
Where OTT and linear streaming fit
OTT describes internet delivery. An OTT service may include on-demand titles, live events and scheduled channels. Linear streaming is a scheduled feed delivered over IP. A free ad-supported scheduled model may be FAST; other simulcasts have their own advertising controls. The operating model and controlled placement determine which review applies.
What your team receives
Your team receives an ownership and delivery map, a destination-level baseline and a prioritized launch or correction. A proposed pilot identifies the responsible product, production, technical and revenue teams, viewer safeguards and conditions for stopping or expanding.
The result explains what played or aired, what the owner earned after relevant costs and what happened to the audience experience. Reporting gaps and comparison limits remain visible. We recommend what to keep, change, expand or stop; recurring operations and portfolio work have separately agreed responsibilities and commercial terms.
Describe the operation and the decision
Share your media model, viewing destinations, broad audience scale, main markets, current advertising setup and the question through Monetize With Us. Compare the four services for first-launch, improvement, ongoing and portfolio work. Detailed reports or system access follow an agreed review process.