Start here when existing advertising earns less than expected, reports disagree, or a proposed change needs a sound business case. We examine the current operation with your revenue, product and technical teams and include working partners and direct commitments in the comparison.
Locate the loss before choosing the fix
We trace available ad opportunities through requests or bookings, actual display or playback, reporting and the income your business retained. The review considers placement availability, demand and pricing, delivery failures, selling allocations, measurement and costs. Your audience's experience is part of the economics.
A website may call a slot that is never visible. A mobile app may receive an ad that never appears. A CTV app may have a break that fails on one device family. A broadcast network may book a spot that never airs; a billboard may be scheduled while its player is offline. These failures need different corrections.
We rank findings by the income affected, the strength of the evidence and the effort needed to act. The Ad Formats guide helps your team identify the placement involved; the review establishes what happened in your own operation.
Test one correction against the current result
Your team agrees on a baseline, a priority and safeguards. The test might adjust a placement, repair a delivery cue, revise an allocation, review buyer terms or reconcile a reporting difference. We compare the net result with the relevant audience or product measure and state the limits of attribution.
More demand or more ad units may be useful when the diagnosis supports them. They can also leave the actual fault untouched or displace more valuable business. A decision to retain a strong existing arrangement is a valid outcome of the review.
What your team receives
- A ranked revenue-gap map with evidence behind each finding.
- A focused test plan, responsibilities and audience safeguards.
- A result review showing the effect on delivery, costs and net income.
- A recommendation to keep, refine, expand or stop the change.
Diagnostic work, implementation and continuing optimization are scoped separately. If performance-linked terms are proposed, the affected inventory, baseline, existing income, costs, measurement source and exclusions are agreed before the change.
Bring the issue you need explained
Describe your media, broad scale, current providers and tools, and the revenue or delivery concern. Detailed reports can follow through an agreed process. Recurring operational work can be scoped under Managed Monetization; several properties may also need a portfolio review.