See how a placement appears in your media and what needs to happen for that ad to become measurable revenue.
Compare ad breaks, player and TV-interface placements, and in-scene advertising. The channel, app, device and delivery operator can control different inventory.
Supported insertion can select creative at a video break. The spot or pod is the format; insertion is the delivery process.
Understand video insertionSeparate regional feeds and supported DTH receiver replacement use different delivery paths.
Compare TV delivery pathsA video ad plays before a programme, during a planned break or after it ends, inside the player or feed.
Online video, VOD/AVOD, CTV, eligible FAST and live streams. A post-roll needs a viewer who reaches the end; a live break needs a cue and safe return. Supported insertion can vary creative without changing the format.
Eligible plays and breaks, filled opportunities, actual playback, completion, errors, ad load and net revenue per viewing hour.
Several ads run in a defined sequence within one break, then the programme resumes.
VOD, CTV apps and FAST channels with supported breaks and clear seller allocation. Insertion may assemble the pod for a session; the pod organizes spots and is not an extra impression on top of them.
Break length, eligible positions, repetition rules, actual plays, fallback, viewer abandonment and recognized revenue.
An ad runs at a planned or safely signaled pause in a live event, followed by a return to the programme.
Live streams and eligible sports feeds. Supported insertion needs timely cues and fallback; a missed break should not move the ad into a decisive event moment.
Cue availability, decision timing, successful insertion, fallback, return time, destination discrepancies and net yield.
An ad appears in a defined part of the paused player while the programme remains identifiable and easy to resume.
Eligible CTV apps and owned players controlling the pause interface. Ownership of the television does not establish ownership of another company’s app placement.
Pause events, visible exposure, rendering, duration, frequency and resume behavior.
A labeled sponsored tile appears in a TV home screen, menu or discovery experience around viewing decisions.
Smart TV/OEM interfaces and separate menus inside owned CTV apps. Identify the actual placement owner and supported device or app versions.
Active eligible devices, menu visits, rendered exposures, navigation effects, frequency and net yield, rather than televisions shipped.
An ad appears when a supported TV platform or app enters an idle-screen state, rather than when the viewer pauses a programme.
Smart TV/OEM or other eligible TV experiences with idle-placement control and a supported buying and rendering path. Review activation, display safeguards and dismissal.
Active eligible devices, idle events, actual renders, exposure and product impact.
A disclosed ad appears in a safe area over a playing programme, often along an edge or lower portion of the picture.
Supported live streams, CTV players and controlled broadcast feeds. Keep key action and essential captions visible, with the correct production and buying route.
Safe-area fit, display duration, creative quality, viewer response, delivery proof and separately recognized income.
The programme shrinks within the screen so an ad can share the frame. It occupies separate space rather than overlaying the picture.
Eligible broadcast or CTV production and player paths. Choose a suitable moment and preserve programme legibility and visual hierarchy.
Eligible exposures, actual rendering, duration, audience complaints and net economics.
A brand appears on a screen, sign or object within a film, series, entertainment programme or eligible sports scene, without a conventional break.
VOD/AVOD owners and sports-feed operators controlling and approving the placement. Programmatic availability also requires a suitable buying, insertion and verification path; virtual insertion alone does not establish it. This concerns advertising placements, not selling programme rights.
Scene suitability, approvals, placement variants, delivered version, verification and commercial allocation.
A virtual sign appears in the transmitted match picture. Viewers of that feed can see a different execution from the physical signs inside the venue.
Sports broadcast and stream operators with feed control, production integration and approved creative. Regional variants require separate supported production and distribution; a programmatic offer also needs a workable automated buying path.
Feed variant, camera coverage, insertion reliability, visible exposure, fallback and delivery proof.
A conventional commercial plays in a scheduled broadcast or satellite break. Everyone receiving that common feed sees the same transmitted spot.
Broadcast networks and satellite channels controlling sellable ad time. Buying or booking may be automated. Separate regional feeds can differ; household replacement needs an additional supported operator or receiver path.
Allocated spots, bookings, traffic logs, actual airing, feed variants, makegoods, discrepancies and net recognized revenue.
At a designated break, a compatible set-top box replaces the common-feed ad for an eligible household. Other receivers continue with the feed or defined fallback.
DTH operators with ad allocation, compatible receivers and a decision, delivery and measurement system. Supported replacement can use eligible operator criteria; a satellite channel cannot offer it just by transmitting a feed.
Operator-controlled opportunities, eligible receivers, successful replacement, fallback, delivery proof and net economics, rather than subscriber count alone.
YouTube’s own advertising appears around eligible video, live and Shorts viewing under its platform controls. This is separate from connecting channel inventory to an external SSP.
YouTube channel owners seeking help with authorized setup, settings, content operations and revenue interpretation. Platform eligibility, reported views, advertising revenue and payouts are distinct; approval or a particular payment route is not promised.
Available YouTube Studio settings and reports, policy status, authorized access and the owner’s revenue decision.
A format describes the placement the audience experiences. Geographic selection, insertion and receiver replacement describe how a creative is chosen and delivered. Availability depends on the placement owner and supported systems.
Supported digital requests can use permitted market signals to select creative for the same web, game, video or audio placement. DOOH uses a screen’s fixed location and schedule. A common broadcast feed carries a shared ad; separate regional feeds or supported replacement need a different path.
A compatible IP player or stream inserts selected creative at an eligible VOD, CTV, FAST or live break. Client-side and server-side paths need break signals, decision time, device support, fallback and playback evidence. In-stream spots, pods and live breaks describe the visible formats.
A supported stream or podcast fills an eligible audio slot as listening content is delivered. Cueing, hosting and usable request signals determine the route. A download does not prove a complete listen. Compare streamed audio, podcast slots and the separate shared playout of a broadcast radio spot.
Everyone receiving the same linear or satellite feed sees its transmitted spot. Separate regional feeds can differ. Supported DTH receiver replacement substitutes an ad at a designated break for an eligible household, while other receivers use the common feed or defined fallback. IP insertion is a separate delivery path.
Programme + Ad A
One transmitted feed carries the same spot. A separately produced regional feed is another feed.
Explore the linear feed spotCommon feed · Ad A
An eligible operator-controlled break can be replaced on a supported receiver; the common feed remains the fallback.
Explore DTH replacementIP stream + break cue
A supported player or stream selects creative for the session. This is a different delivery path from a satellite receiver.
Explore dynamic video insertion